1. What cookies are
Cookies are small text files stored on a computer, tablet or mobile device when a website is visited. Similar
technologies may also store or access information on a device. Some are necessary for a website to operate, while
others help measure use or advertising performance
2. How this website uses cookies
Roof-it may use:
- Strictly necessary cookies required for website security, form operation and remembering cookie choices.
- Analytics cookies used to understand how visitors reach and use the website.
- Advertising or conversion-measurement cookies, where these tools are enabled and the visitor has consented.
- Cookies or similar technologies set by embedded services, if those services are included on the page
3. Your consent
Strictly necessary cookies may be used without consent where the relevant legal exception applies. All other
cookies and similar technologies are disabled unless and until you make an active choice through the cookie
banner. Rejecting non-essential cookies will not prevent you from submitting an enquiry.
You can change or withdraw your choice at any time by selecting Manage Cookies in the website footer.
4. Cookies and similar technologies
cookie-config; cookie-categories
_ga
_ga* (Google Analytics session cookies)
_gcl* (Google Ads cookies)
_cl* (Microsoft Clarity cookies)
Roof-It / HighLevel consent controls
Google Analytics
Google Analytics
Microsoft Clarity
Remembers the visitor's cookie choices.
Distinguishes visitors for analytics reporting.
Maintains the visitor's analytics session state.
Measures advertising interactions and
conversions
Website usage analysis and session insights, only with analytics consent.
Cookie choices are remembered for 14 days.
Up to 2 years
Up to 2 years
Up to 90 days
Visitor cookie: up to 1 year; session cookie: 1 day.
The names above include cookie families: an asterisk means the name can have an additional identifier. Google Analytics and advertising cookies are optional. HighLevel may also use msgsndr_id as a website visitor identifier (up to 1 year). Cloudflare may use __cf_bm for security and bot protection (normally 30 minutes). Cookie lifetimes can restart on a return visit with consent. External services opened through links, including WhatsApp where available, have their own privacy and cookie controls.
5. Browser controls
Most browsers allow cookies to be viewed, blocked or deleted through their settings. Blocking all cookies may
affect parts of the website. Browser settings do not replace the website's consent controls, and changing browser
settings may not remove information already lawfully collected.
6. Changes to this cookie policy
We may update this policy when the website's technology or legal requirements change. The current version will
be available on theroofit.co.uk
7. Contact
Questions about cookies can be sent to [email protected] or posted to Roof-it, 13 Cledford Ln, Middlewich, CW10 0JN.